Festivals and Colours

India is a land of festivals. Festivals are joyful occasions in India that are celebrated with a lot of flamboyance and presence of the loved ones. Festivals add and enrich the essential colours to life. Every festival has a story, tale and deep significance behind it. The significance is kept alive and celebrated throughout the country and life with a lot of joy, cheer and elation bundled together to form special occasions called festivals.

Diwali is a festival of lights. The colour yellow rules Diwali as the diyas light up every nook and corner. These lights are not just lights per say, they symbolize brightness and darkness being done away with. These lights are deeply connected to fresh beginnings, colours of brightness and lit up joys.

Eid is another festival marked by celebration of food and delicacies. Eid in Arabic means ‘breaking the fast’. The colour associated with the celebration of being alive and being together in fasting as well as celebrating the breaking of this fast is white. The peace and purity that engulf our being after the period of pious fasting is symbolically represented by the colour white.

Holi is one of the other main festivals in the country and is the festival of colours. Holi is a spring festival that marks the ending of one season (winter) and beginning of another (spring). All the colours bright and light, dark and subtle are associated with Holi. The colourful festival adds a sense of playfulness and friendship in everyone’s life.

Not just the ones mentioned, but there are thousands of other festivals that India celebrates every year. These festivals add to the essence of life. Dulux spells and believes in colours that life is made of. Dulux’s message- ‘Apne rang chalakne do’ is what the essence of life is, really. Enjoy celebrations with the Dulux spirit of splashing colours of one’s personality around and spreading the message of life of colours that lights up the lives of us and our loved ones!

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Over expression kills it

What is expression? Expression is all about letting it out, instead of holding inside one’s reactions, one’s feelings and emotions. Dulux believes that expression is good. It is good to show what’s there in the mind, what’s there in the heart and what our soul says.

Not everyone can say what they feel. Sometimes, since we live in a society, it is not always good to just blurt out whatever one feels. People have to guard their reactions, their emotions and their sentiments. And why is that? The filter is required for expressing too, because it helps in protecting one’s inner self that has a frame and nature which is fragile and malleable. It is good to not show all that one feels all the time.

However, it is important that one expresses when one it comes to love, sympathy, compassion and kindness. Positive emotions are worth expressing always. The negative emotions like jealousy, anger and envy etc. have to be kept under wraps and not shown or expressed as much. Why? It is because negative expression deteriorates the positivism in one’s life.

Balancing the emotions and expressions is the key that has to be followed when it comes to expression. Excess of everything is harmful. If one shows all the goodness, all the negative emotions; it does no good. Over expression kills the effect of expression per say; even if the expression is positive, if it is over done then the value of expression is lost. Therefore, make sure that you express as Dulux says ‘apne rang chalakne do’ but at the same time it is good to balance the colours of expression to be visible for everyone to see. Express as the need be, without overdoing it. Think it from the heart, you’ll have all the answers.

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Dulux TVC

Did you check out our new TVC starring Shahid Kapoor, Boman Irani and Neha? The advertisement connects to each one of us at many levels! First and foremost, the cute chocolate boy looking Shahid Kapoor has an adorable screen presence. The way Shahid talks and walks and carries himself, it is very natural and has a familiar feel.

They say great acting doesn’t have any trace superimposed and acquired conduct. Shahid’s and Neha’s chemistry is a proof enough of natural and free-flowing acting. Chemistry between two people is something of an invisible connection that comes forth only through body language, eye contact and the way the two people interact. It’s this chemistry that makes two people look good together and makes the virtual and on-screen relationship that the people share seem like a natural bond. Shahid and Neha in the advertisement look young and very much in love, owing to the great chemistry both of them share. Boman Irani is another ace actor who outshines in the role of Neha’s father. Just like all the fathers, Boman is shown to be protective towards his onscreen daughter. The sweet and subtle acting by everyone in the TVC makes it a delight to watch.

The way the colour Rascal red is interpreted and connected to, in the TVC, makes for an interesting aspect of representation. The TVC focuses on Boman getting his living room walls painted in rascal red and bubbly green. The colour rascal red is not just a colour, it becomes a metaphor through the advertisement. Boman is disapproving of the ‘rascal’ red colour for his walls and by implication, Shahid- the rascal dating his daughter. Though, with a twist of the tale, Shahid fixes Boman’s knee issue which makes Boman’s heart melt and turn in favour of the ‘rascal’ and the rascal red colour too!

The interpretations, connections, parallels and expressions surrounding the rascal red colour in the TVC are interesting to watch and make the TVC very unique and endearing!

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