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Thursday, 3 November 2011
Posted by Dulux Paints India at Thursday, November 03, 2011 0 comments

Dulux TVC

 

Did you check out our new TVC starring Shahid Kapoor, Boman Irani and Neha? The advertisement connects to each one of us at many levels! First and foremost, the cute chocolate boy looking Shahid Kapoor has an adorable screen presence. The way Shahid talks and walks and carries himself, it is very natural and has a familiar feel.

They say great acting doesn’t have any trace superimposed and acquired conduct. Shahid’s and Neha’s chemistry is a proof enough of natural and free-flowing acting. Chemistry between two people is something of an invisible connection that comes forth only through body language, eye contact and the way the two people interact. It’s this chemistry that makes two people look good together and makes the virtual and on-screen relationship that the people share seem like a natural bond. Shahid and Neha in the advertisement look young and very much in love, owing to the great chemistry both of them share. Boman Irani is another ace actor who outshines in the role of Neha’s father. Just like all the fathers, Boman is shown to be protective towards his onscreen daughter. The sweet and subtle acting by everyone in the TVC makes it a delight to watch.

The way the colour Rascal red is interpreted and connected to, in the TVC, makes for an interesting aspect of representation. The TVC focuses on Boman getting his living room walls painted in rascal red and bubbly green. The colour rascal red is not just a colour, it becomes a metaphor through the advertisement. Boman is disapproving of the ‘rascal’ red colour for his walls and by implication, Shahid- the rascal dating his daughter. Though, with a twist of the tale, Shahid fixes Boman’s knee issue which makes Boman’s heart melt and turn in favour of the ‘rascal’ and the rascal red colour too!

The interpretations, connections, parallels and expressions surrounding the rascal red colour in the TVC are interesting to watch and make the TVC very unique and endearing!
Labels: Apne Rang Chhalakne Do, Boman Irani, Dulux - Let's Colour Campaign, Dulux Apne Rang Chhalakne Do, Dulux Commercial, Dulux Paint's new TVC, Dulux TVC, Shahid Kapoor Email ThisBlogThis!Share to XShare to FacebookShare to Pinterest

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Dulux Paints India
Dulux, a premium global paint brand available in India offers a wide range of colours & paints solutions including Home Paint, house painting, wall, wood and metal painting. Visit our Website - http://www.dulux.in
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